What Happened On October 4th?

The Iconic Hollywood Sign (1923)

On October 4th, 1923, on the hills overlooking Hollywood, a massive white sign consisting of thirteen letters, spelling “HOLLYWOODLAND,” was erected. Originally intended as an advertisement for a real estate development, this sign would go on to become an internationally recognized symbol of the entertainment industry. Over the years, the sign underwent several transformations, eventually losing its last four letters to become the iconic “HOLLYWOOD” we know today. As a beacon calling dreamers and aspiring actors from across the globe, this landmark stands as a testament to the glamour, ambition, and artistry that define the city of stars.